This largest sports goods retailer company needs no introduction. We all are fascinated with the best quality products at such affordable prices. Decathlon, a french based company thoroughly dominates the sports retail market worldwide and has been a steady growth in India. “Sport for all – All for sport“ The company intends to make sport …
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Make in India and startup India must include Innovate in India- B Sanhrhanam. To transform India into a country of job creators instead of job seekers, the Government of India launched a flagship initiative “Startup India” on 16th January 2016. The idea is to build a strong and inclusive ecosystem for startup innovation, entrepreneurship, and …
Space Start-Ups of India Today, space travel is a huge buzzword. Elon Musk has become incredibly famous, not because of Paypal, Tesla, or his other successful ventures, but because of a smaller venture called SpaceX. SpaceX intends to lower rocket costs, increase efficiency, and ultimately colonize other planets. Fellow billionaires Jeff Bezos & Richard Branson …
FMCGs Fast-moving Consumer goods (FMCGs) also called Consumer Packaged goods (CPG), refer to the products used in day to day lives. It consists of durable goods, nondurable goods, and services with higher consumer demand and relatively lower margins. FMCGs have a short shelf life and perishable nature. In India, the FMCG market has a remarkable …
To successfully outmatch your potential competitors, it is advised to keep updated on your challenger’s online move and strategies. Monitoring competitor’s online models are among the most significant aspects of analysing your competitors and weighing your strategies and actions against the opportunities and threats. HOW TO ANALYZE A COMPETITOR’S ONLINE MODEL? It doesn’t matter what …
INTRODUCTION Congratulations on successfully establishing your start-up! Now that you have taken the big leap you have a bunch of things to be done. Arranging funds, planning your business, generating leads, advertising your products, installing the technology, building traction, and much more. In the hustle of resonating your passion with your business, you neglect to …
Remember that time you were trying to figure out how to pitch your business? The first step here is to ask yourself the right question. A customer can only be dealt with if you have a fair grip on what they are looking for, your investor must also be approached after carefully considering what they …
RADIO MARKETING AND SMS MARKETING IN THE ERA OF DIGITAL MARKETING INTRODUCTION: Every organization aims at growing its sales and reaching a lot of potential customers. In today’s dynamically developing world, technology plays a vital role in advertising and taking your products to a higher reach. Among the various options available to market your products, …
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The Indian Startup community has undergone a new trend over the last few years. Innovation that was lost in a sea of repetitiveness is now coming back to the Indian environment. After making a mark in sectors such as eCommerce, fintech, and AI, etc., the Indian Startup community is expected to take the security market …
How boAt rose to become the 1fifth-biggest wearable brand in the world It was December of 2016, the Chinese tech companies were kicking up in the Indian market. The biggest handset player in India, Samsung faced a decline in its market share from 17% to 5%. Lava, Karbon, and Intex were on their downfall. It …
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Internet of Things refers to a web of internet-connected, interrelated objects where information can be exchanged, and is possible to collect and transfer data over a wireless network without human intervention. IoT can be categorized as the path of communication between the virtual and real world. IoT Devices: It comprises wireless sensors, software, actuators, electronic …
It’s always a smart thing to keep track of your cash flow; to look at what you spend on, where you spend needless money and where you can start saving money. While there is a widespread urge to start investing judiciously, not everyone has consistency when it comes to keeping a budget or controlling expenditure. …
What do Oxygen and Petrol have in common? They burn or facilitate burning.They are also responsible for powering men and machines.There is one more in the list – sales.Much like these two, sales is responsible for powering an organization to success and small errors can burn a lot of resources. It is imperative for an …
The world is at war with the current tragic event – COVID-19 or Coronavirus, as we name it. This is a bio-war scenario that has left the entire planet abandoned and confused by how one virus has taken it to a halt. In the wake of all this, the economies of the respective countries have …
Your sales team is the heart of your organization. They drive revenue and help the company reach goals, and in return, the company provides motivation, salary, and bonuses to close deals. Markets are currently undergoing record-breaking transitions, and Forrester estimates that 65 percent of leaders face more pressure than ever to reach rising success goals. …
SME safety management practices There has been an exponential growth of SMEs in India since independence. This growth has contributed to the overall growth of the GDP as well as to the growth of employment and export in the global economy. By 31st October 2020, 1.8 Lakh number of loans, involving Rs. 60 thousand …
Introduction GST (Goods & service tax) was introduced in India on 1st July 2017 and has been a major tax reform implemented in the field of Indirect Taxation. It has subsumed 17 indirect taxes of both central and state level. GST is considered as tax reform because it has ended the prevailing cascading effects of …
India US relations The present essence and origins of Indo-US relations can be traced to the immediate era following the Cold War (the early 1990s).In addition, India and the US have been brought together by strategic political consideration, while economic issues such as access to investment, technology, and the economy have all too clearly led …
Before heading towards the question of whether to diversify the company or not, it is important to understand the elementary knowledge affecting this decision-making process. What Is Diversification? Diversification is a growth strategy where a company expands by manufacturing a new product, or starting a new product line, or entering a completely new market. For …
INTRODUCTION Every time you get off your uber drive remember the driver wants you to rate the experience? Every time Amazon delivers your product or you get your food delivered from your favorite restaurant do they constantly urge you to give feedback or rate their service? Well, it is time to jump on the bandwagon! …
INTRODUCTION Some of the most influential people like Sundar Pichai, Satya Nadella, Tim Cook, Jamie Dimon are the most respected, looked upon, and powerful people. They are the ones who create a strategy, a vision and communicate it effectively. They are the ones who build a team and make sure the company executes the plan …
Almost every aspect of our daily lives has been influenced by COVID-19, including overall productivity. The greatest shift has been the idea of working from home. About half of the country’s population is doing it today. The planet has never seen an exercise of this scale. Will work from home in its present configuration be …
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Sell me this pen? Which can just be the foremost used question ever asked by any buyer or an interviewer. How someone responds to those four words can tell you tons about how and the way a candidate goes to sell. But there are many approaches to find your answer to this question. link(this type …
“Atmanirbhar” is a Hindi term which means self-reliant or self-sufficient. Atmanirbhar Bharat is a policy introduced by our honourable Prime Minister, Mr Narendra Modi, in May 2020. When the COVID-19 was engulfing the nations world-wide, and crumbling the economies like playing cards, “Atmanirbhar Bharat” was launched as a ray of hope. This policy provides a …
Every time you sit curled up in your couch or bed or a comfortable chair plugging in your headsets and treating your ears with your favourite music you feel relieved, cheerful, and divine. Wondering how the music reaches you from your beloved artists? Appreciating your curiosity! Behind the screens, there is a whole bunch of …
SMEs spur the economic growth of a country and play a significant role in generating employment opportunities. However, these enterprises have for long been constrained by the many challenges that limit their growth. Many SMEs start off showing great potential but end up hitting roadblocks as they try to grow. The number of SMEs in …
What comes to your mind when I mention Elon Musk? Probably Tesla or SpaceX or PayPal or some other seemingly crazy idea which he has proposed. What’s interesting is that these ideas seem crazy only till the time he hasn’t proposed them. Why is it that once he is ready to put his weight behind …
The competition is fierce these days and most enterprises are vying for the attention of potential customers. The higher the competition the higher the chances are of your customer switching over to a competitor. One of the many challenges in this field is getting your customer to pay for your work. Your clients may delay …
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The reading mind has always been seen as a mighty power and intellect. I’ll admit that I may have got a little carried away with the title – if you really can read minds then we have positions open for you. The firm is going to feel uncomfortable both financially and physically when they have …
When you open a start-up or expand a new business, it is important to consider the requirements of the business in terms of achieving success. What opportunities are available within the marketplace? What is your market environment? There will always be a time when you might need market information such as advice, skills, strategies and …
When most SMEs start drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding, mostly they are worried about not getting enough leads into the funnel. But once you get enough leads, then what? Well, then you need to figure out who is interested in your product or …
Remember when Flipkart lost its ‘F’ back in September? Twitter went into overdrive trying to find the missing ‘F’s. The supposed ‘error’ soon grew into a campaign (#WheresTheF) with giants like Spotify and Swiggy retweeting the hashtag. Now that is what we call successful digital marketing. Thanks to that out of the box idea, Samsung …
A business acts just like the human body, with various systems coordinating with different organs to sustain and live ahead. In order to ensure the smooth flow of an organisation, executives should realise the interdependence between the various arms and departments functioning there, thus assuring maintenance of the brand value of the organisation. Each unit …
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INTRODUCTION: Every brand out there ought to be aware that the crux of the matter is,’ Purchasing is not only a monetary decision.’. Most of us have a misconception that customer purchasing completely revolves around the price of the product. However, that is not the truth. Customers do compromise on the price for a few …
Those days are no more when every successful business started with the same blueprint. Technology and globalization have made it much easier for growing businesses to achieve rapid growth in multiple locations at once. Building a multinational business is much easier than before but is still with some obvious challenges, but the rewards are worth …
Business process automation or business automation is the way to go if you want to increase the quality of your service, improve service delivery, limit your costs and simplify your business process. Not convinced? According to a McKinsey report, 45% of current paid activities can be automated by today’s technology. Technology keeps evolving by leaps …
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The journey of a product starts with the producers and ends with the consumers. The conventional sales channel consists of the producer, the wholesaler and the retailer. Most companies these days use hybrids of vertical and horizontal sales channels. So what do these terms stand for and what makes them different from each other? Vertical …
Remember when a new update was rolled out for your smartphone and you eagerly downloaded it for the new features? That is the kind of excitement, a product improvement must create. Now try and remember the time when your smartphone failed to get an update because your preferred brand chose to launch a new variant …
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What is R&D? Research and development – R&D – is the process by which a company works to obtain new knowledge that it might use to create new technology, products, services, or systems that it will either use or sell Stages Basic Research Basic research aims to give a company a better knowledge and understanding …
Remember the time when you started out in this field, with a handful of customers and employees? The first of these customers were precious and all your employees probably worked hard to tend to all these customers one by one. Customer engagement is crucial as most businesses would agree but there comes a point when …
Not sure if going by the book is the right way to go? Innovation happens when someone decides to not go by the book and take a path not many have yet ventured into. We cannot all be innovators but that does not mean we have to stick to the rules, cent per cent. A …
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When faced with an easily convertible lead and a difficult lead which would you choose to work on first? Most people choose the easy one because let us be honest here, we are all searching for gratification and gratification comes from converting a lead into sales. According to Bain & Company, it costs 6 to …
The Significant role of technology in SMEs: SMEs are small or medium-sized enterprises that have a minimum of 5 to a maximum of 250 employees. They are motors of growth, recovery, employment, and innovation. One of their chief virtues in today’s globalized economy is their flexibility, the ability to respond to market needs, deliver competitive, …
Income Tax Audit – Criteria & Penalty Tax Audit There are various kinds of audit being conducted under different laws such as statutory audit (which is commonly known as company audit), conducted under company law provisions, cost audit, stock audit. Similarly, the income tax law also mandates an audit called tax audit. As the name …
Corporate Taxes In India, taxes on income, wealth, Capital Gains are some of the most significant taxes paid by the taxpayers. Corporate houses too, be it domestic companies or foreign companies, are required to pay taxes on their income to run their business. Indian taxes are divided into two types: One is Direct Taxes and …
On a busy Sunday evening, shops bustling with customers of all ages, I picked up a book from the display rack. The pages were damaged and the first reaction I got from the salesperson who followed my questioning gaze was a defensive one. He went on to explain how careless customers damaged books. That incident …
According to a study, the number of social media users equals 42% of the world’s total population. Another research shows that users spend about 2.5 hours a day on social media. 73% of online marketers agree that implementing a social media marketing strategy for their businesses has been effective. These are some of the statistics …
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When you are trying your hardest to grow your business, it is only natural that you are tempted to search up quick fixes that require the least effort. However, the truth is that there is no easy way out as hard work and perseverance is key in this sector, all the more so when dealing …
Value proposition is what starts a company, maintaining proper customer relationships makes it grow and revenue generated from sales keeps a company running. Sales is a domain in which even people with no experience can succeed and at the same time people with years of experience may sometimes struggle. For a company optimizing its sales …
In the 21st century, SMEs are rapidly increasing. SMEs (Small and Medium enterprises) are the ones that appoint a large portion of India’s working population, but they always face the risk of not being able to keep their team intact. India is the second largest base of MSMEs/SMEs in the world. These enterprises are involved …
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The Indian start-up ecosystem is the third-largest in the world. More than 50,000 start-ups were incepted from 2015 – 20, and 11 unicorns (start-ups worth more than $1 billion) were added in 2020 alone. Entrepreneurs are leveraging opportunities across all sectors, with EdTech, FinTech, and HealthTech being the high growth sectors. If you want to …
The startup, SME, a listed company, a MNC, what do all these have in common? They all have humble beginnings and are able to translate the vision of their founders into growth. Those companies that are not able to do so just become a lesson for the future. Two of the largest pillars for any …