Make in India and startup India must include Innovate in India- B Sanhrhanam. To transform India into a country of job creators instead of job seekers, the Government of India launched a flagship initiative “Startup India” on 16th January 2016. The idea is to build a strong and inclusive ecosystem for startup innovation, entrepreneurship, and …
This largest sports goods retailer company needs no introduction. We all are fascinated with the best quality products at such affordable prices. Decathlon, a french based company thoroughly dominates the sports retail market worldwide and has been a steady growth in India. “Sport for all – All for sport“ The company intends to make sport …
Decathlon’s way of cutting costs and increasing customers Read More »
Space Start-Ups of India Today, space travel is a huge buzzword. Elon Musk has become incredibly famous, not because of Paypal, Tesla, or his other successful ventures, but because of a smaller venture called SpaceX. SpaceX intends to lower rocket costs, increase efficiency, and ultimately colonize other planets. Fellow billionaires Jeff Bezos & Richard Branson …
BEATMYSUGAR It’s not the best of the experience to be diagnosed with diabetes but to have a helping hand in those times of distress is all we need. “Sugar” as we call it, may not be so sweet after all and so, BeatMySugar is showing us the holistic approach of fighting the disease. Insellers brings …
FMCGs Fast-moving Consumer goods (FMCGs) also called Consumer Packaged goods (CPG), refer to the products used in day to day lives. It consists of durable goods, nondurable goods, and services with higher consumer demand and relatively lower margins. FMCGs have a short shelf life and perishable nature. In India, the FMCG market has a remarkable …
To successfully outmatch your potential competitors, it is advised to keep updated on your challenger’s online move and strategies. Monitoring competitor’s online models are among the most significant aspects of analysing your competitors and weighing your strategies and actions against the opportunities and threats. HOW TO ANALYZE A COMPETITOR’S ONLINE MODEL? It doesn’t matter what …
INTRODUCTION Congratulations on successfully establishing your start-up! Now that you have taken the big leap you have a bunch of things to be done. Arranging funds, planning your business, generating leads, advertising your products, installing the technology, building traction, and much more. In the hustle of resonating your passion with your business, you neglect to …
Remember that time you were trying to figure out how to pitch your business? The first step here is to ask yourself the right question. A customer can only be dealt with if you have a fair grip on what they are looking for, your investor must also be approached after carefully considering what they …
RADIO MARKETING AND SMS MARKETING IN THE ERA OF DIGITAL MARKETING INTRODUCTION: Every organization aims at growing its sales and reaching a lot of potential customers. In today’s dynamically developing world, technology plays a vital role in advertising and taking your products to a higher reach. Among the various options available to market your products, …
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The Indian Startup community has undergone a new trend over the last few years. Innovation that was lost in a sea of repetitiveness is now coming back to the Indian environment. After making a mark in sectors such as eCommerce, fintech, and AI, etc., the Indian Startup community is expected to take the security market …
