FMCGs Fast-moving Consumer goods (FMCGs) also called Consumer Packaged goods (CPG), refer to the products used in day to day lives. It consists of durable goods, nondurable goods, and services with higher consumer demand and relatively lower margins. FMCGs have a short shelf life and perishable nature. In India, the FMCG market has a remarkable …
To successfully outmatch your potential competitors, it is advised to keep updated on your challenger’s online move and strategies. Monitoring competitor’s online models are among the most significant aspects of analysing your competitors and weighing your strategies and actions against the opportunities and threats. HOW TO ANALYZE A COMPETITOR’S ONLINE MODEL? It doesn’t matter what …
